NotForTheRich: Redefining UK Streetwear with Premium Heavyweight Essentials

In a fashion world often dominated by luxury labels and fast-changing trends, NotForTheRich (NFTR) stands out by keeping things real. Based in the UK, NotForTheRich is an online streetwear and casual fashion brand focused on premium, heavyweight basics designed for everyday wear. The brand is built for people who value comfort, durability, and authentic street style—without the inflated price tag of high-end designer fashion.